💣 Pre-Launch (T-1)

• Comms to stakeholders with theme “we are rebranding tomorrow”
  • LPs
  • Founders
  • Other communities
• A “launch post” on your new website
• Update email footer for your new emails
• Update new headshots with a LinkedIn teaser
  • Sydney’s

🚀 Launch Day

10am ET: Update LinkedIns / Twitter

• Update name and copy on LinkedIn and Twitter to reflect new name, mission, positioning
• Make sure to also update logos and headers (would suggest doing this in canva so the sizing is correct!)
• Update individual bios so as people look around on launch day, everything is consistent
• On your website, be sure to update any “social links” if they change through this process (e.g., LinkedIn, Twitter)
• If changing your email, set an OOO message for your DV emails and set-up forwarding to your new emails
  • Example

10.15am ET: Share LinkedIn posts + newsletter updates

• LinkedIn
  • Create a post from the new LinkedIn
  • Then individuals can share with added commentary on top of that
• Emails
  • After LinkedIn was posted, we sent heads up emails and “please engage” emails to LPs, founders, communities, and friends
• Newsletters
  • We also shared a specific post to each of our newsletters for mass distribution =

10.30am ET & after: Respond to everything 🙂

• At least part of the LinkedIn algorithm is connected to your response rate to people who engage. Respond, respond, respond!